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2025 CES B2B

Global Exhibition

Roborock 2025 CES B2B

Global Exhibition

Project Background

Held annually in Las Vegas, CES is the world’s premier platform for companies and innovators to unveil the most exciting technological breakthroughs of the year. Among the standout exhibitors at CES 2025 was Roborock, a global leader in intelligent cleaning solutions and the No.1 brand in the robotic vacuum market.

At this year’s event, Roborock officially declared its entry into a new era of AI-powered home cleaning, unveiling a bold vision for the future. This next-generation approach harnesses the full potential of artificial intelligence to deliver levels of cleanliness and automation once considered impossible—redefining the meaning of smart living.

Our Solution

EIDETIC led the project from creative strategy to on-site execution, delivering a comprehensive exhibition experience that embodied Roborock’s innovative spirit and design-led identity.
Under the theme “Rock a New Era,” the booth introduced a future-forward vision of smart home cleaning with the debut of Roborock’s Saros flagship series. To intuitively communicate Roborock’s key differentiator—the intelligent, foldable robotic arm 'OmniGrip'—a giant robotic vacuum structure was suspended above the booth. The robotic arm, programmed to dance in sync with music, became an instant crowd magnet and source of delight.
Through immersive product demonstrations, cinematic visual storytelling, and a thoughtfully choreographed visitor journey, the Roborock booth transcended traditional exhibition formats, establishing itself as a true destination within CES 2025.

- Creative Strategy & Attendee Journey Mapping
- Overall Design, Fabrication & Construction of the Booth & Application
- Hero Display Engineering & Execution
- Promotional Video Production
- HR Management & On-Site Supervision

Explore more: Midea IFA 2024